About

A wine and spirits export agency, built from the ground up.

Your Wine Rep is a wine and spirits export agency, founded in Shanghai in January 2020 by a wine professional who had spent ten years selling in Asia. It now runs offices in Shanghai, Korea and Paris, and works for wineries and distilleries from France, Italy, Portugal, Spain, Slovenia, Australia, New Zealand and Argentina.

Who is behind it

Named people, real offices.

Every market has a lead you can write to directly. Meet the team →

Benjamin BirotFounder, General Manager Asia-Pacific

Alexis SourzacGeneral Manager EMEA

Jolene LiDirector, Sales and Marketing, China

Where we are

Our offices.

Shanghai

Asia-Pacific · Latitude

Room 17E, Yujia Building, No.1336 Huashan Road, Changning District, Shanghai 200052

上海市长宁区华山路1336号玉嘉大厦17E室

Incheon

South Korea · Korea office

Room 606, Building C, 5 Seonsuchongongwon-ro, Namdong-gu, Incheon 21582

인천광역시 남동구 선수촌공원로5, C동606호

Paris

Africa and the Middle East · Horizon

17 rue des Petites Écuries, 75010 Paris

Our story

Seven years, one method.

2020
In January, Benjamin Birot, in China since 2009, founds Your Wine Rep in Shanghai.
2020
First producer partners in Asia and Oceania. The Union des Œnologues de France interviews the founder. Read
2022
Launch of the EMEA office with Alexis Sourzac, for Europe, the Middle East and Africa. Read
2022
Launch of Your Wine Rep Korea. Read
2025
Korea Trade Tasting in Seoul: our own B2B format for producers and importers. Read
2026
Seoul tasting: 306 importers contacted, 24 buyers in the room. Private partner pages open to producers. Read

Our values

Reliability

We say what we do and we do what we say.

Efficiency

We do what matters, and we do it well.

Tenacity

A no today is often a yes tomorrow.

Service

We work for the producer and adjust to your needs.

Check us

How to verify who we are.

Our company page on LinkedIn and the profiles of each lead
Our founder holds the WSET Diploma in Wines
Ask any office lead for a reference from a current producer partner