Your Wine Rep · Japan
Japan desk
Meridian
35°41′N 139°41′E · Japan desk
Japan buys with patience and loyalty. Our staff in Japan prospect importers, prepare tastings around the main trade events and follow every sample through.
The zone
Japan
- Staff based in Japan
- Importer prospection across Japan
- Tastings around the main trade events, such as Tastin' France Japan
- Close follow-up of samples and first orders
Benjamin BirotFounder, General Manager Asia-PacificOur brands
The producers this office represents.
AdegaMãeLisboa (Torres Vedras)
Atze's CornerBarossa Valley, South Australia
Bosio Family EstatesPiedmont (Langhe)
Calmel & JosephLanguedoc-Roussillon
Le Cellier des GourmetsBordeaux (Saint-Émilion)MollydookerMcLaren Vale, South Australia
Mähler-BesseBordeaux
NugnesCampania (Falerno del Massico)
RhonéaRhône Valley (southern Rhône)
San FeliceTuscany (Chianti Classico)Export wine to Japan: the 2026 guide
Wine from the EU, UK, Australia, New Zealand and Chile enters duty free; otherwise duty is 15% or 125 yen per litre, whichever is less (minimum 67 yen per litre).
Reference data · updated 31 Oct 2026Wine imports in Japan by country (2025 data)
Japan imported JPY 252.6 billion of wine in 2025 (USD 1.69 billion), up 1.5% and the highest yen value since 2014, for 234 million litres (-2.3%).

Contact me
Talk to Benjamin about Japan.
Benjamin Birot
Founder, General Manager Asia-Pacific
benjamin@yourwinerep.com · LinkedIn
Tell us about your wines and the markets you have in mind. A person answers within one working day.
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