Market news
What we see on the ground.
Market overviews, export procedures and field notes from our offices. Written by the people who meet the importers.
Collective reputation, the category is the brand
For most wine, the brand being bought is the category, not the producer. What collective reputation predicts, Old World and New World alike.
Read →Reputazione collettiva, la categoria è il marchio
Per la maggior parte dei vini, il marchio che si compra è la categoria, non il produttore. Cosa permette di prevedere la reputazione collettiva, nel Vecchio com…
Réputation collective, la catégorie est la marque
Pour la plupart des vins, la marque achetée est la catégorie, pas le producteur. Ce que la réputation collective permet de prédire, dans l'Ancien comme dans le …
Quanto tempo serve per il primo ordine in Asia? Noi lo abbiamo misurato
Da due a dieci mesi dalla firma al primo ordine confermato, il più delle volte sette-dieci. I nostri dati misurati, perché ci vuole tanto e cosa accelera.
Combien de temps pour obtenir sa première commande en Asie ? Nous avons mesuré
Deux à dix mois entre la signature et la première commande confirmée, le plus souvent sept à dix. Nos chiffres mesurés, pourquoi c'est si long, et ce qui accélè…
How long does it take to get your first order in Asia? We measured ours
Two to ten months from signing to first confirmed order, most often seven to ten. Our own measured data, why it takes that long, and what makes it faster.
La recommandation se fait entendre, la mise en garde reste muette
Une recommandation revient toujours à la personne recommandée. Une mise en garde, jamais. Notes personnelles tirées de ma recherche doctorale sur la confiance d…
La raccomandazione si sente, l'avvertimento resta in silenzio
Una raccomandazione torna sempre alla persona raccomandata. Un avvertimento, mai. Note personali dalla mia ricerca di dottorato sulla fiducia nel commercio del …
Vouching is heard, warnings are silent
Recommendations travel back to the person recommended. Warnings never do. Personal notes from my DBA research on trust in the wine trade.
La scala del contatto: ogni quanto contattare davvero un importatore di vino?
Ogni quanto contattare un importatore di vino in Asia? Il nostro metodo, gradino per gradino: cold email, telefonate, WeChat, incontri, degustazioni e fiere, co…
L’échelle de contact : à quelle fréquence faut-il vraiment relancer un importateur de vin ?
À quelle fréquence contacter un importateur de vin en Asie ? Notre méthode, barreau par barreau : cold email, appels, WeChat, rendez-vous, dégustations et salon…
The Contact Ladder: how often should you really contact a wine importer?
How often should you contact a wine importer in Asia? Our method, rung by rung: cold email, calls, WeChat, meetings, tastings and fairs, with the numbers behind…
Quanto costa davvero una fiera del vino? Come calcolare il ritorno sull'investimento
I prezzi reali di uno stand da 9 m² a Vinexpo Asia, Foodex Japan e ProWine Shanghai, il costo completo della partecipazione e i due KPI che misurano davvero il …
Combien coûte vraiment un salon des vins ? Comment calculer le retour sur investissement
Les vrais tarifs d'un stand de 9 m² à Vinexpo Asia, Foodex Japan et ProWine Shanghai, le coût complet d'une participation, et les deux indicateurs qui mesurent …
What does a wine fair really cost? How to calculate the ROI of a trade show
Real 9 m² stand prices at Vinexpo Asia, Foodex Japan and ProWine Shanghai, the full cost of attending, and the two KPIs that actually measure a fair's return.
Our First B2B Wine Tasting in Australia: Why We Chose a 56th-Floor Suite
A more personal tasting format gave buyers time to explore 67 wines and spirits, discuss their programmes and build conversations beyond the usual trade-fair rh…
Korea Wine Market 2026: 306 Importers Contacted, 24 Buyers in the Room
Our biggest Korea outreach to date: what 24 buyers in a Seoul tasting room told us about the Korean wine market in 2026.
Korea Trade Tasting: July 2025 Wine Importer Event in Seoul
Korea Trade Tasting, July 2025 Recap in Seoul, South Korea After several editions in Shanghai, we brought our Korea Trade Tasting back to Seoul this July and on…
New recruit: Welcome Charles!
Your Wine Rep is happy to welcome Charles, arrived in the "China team" on April 1st 2024 as a Sales Manager China/SEA.
2024: China's Wine Market
In this series of articles we will review the Chinese wine market from different angles (trends, consumers, import, distribution...)
Imported wine market in Korea
France is Korea's leading wine supplier in value while Chile has consolidated its position as the leading supplier in volume since 2017...
E-commerce in China: Who should you target as a Western brand?
The pandemic accelerated the shift from brick-and-mortar stores to online shopping, leading to a surge in e-commerce sales.
Imported alcohol in Korea: Country ranking
South Korea is a major Asian player in alcohol import. You will see below what countries are taking the most market share in Korea.
How is the local alcohol offer in South Korea?
The local alcohol market in Korea worth USD 4 Billion in revenue and the production is divided mainly between beer, soju & liquors.
South Korea: Market Overview
10th world largest economy and 8th world largest importer, Korea is an unavoidable market, with an economy geared towards import-export.
Overview: Alcohol Market in Nigeria
Market data indicates that beer is the most widely consumed alcoholic beverage with a 55% market share, followed by spirits (30%) and wine..
POST-CNY HOLIDAY: Wine Sales Performance and Replenishment Data
Following the Chinese New Year period, some distributors have already started restocking to face booming demand.
2023 China reopening: what are the opportunities for winemakers?
Wineries around the world are ready to take on this increased demand in 2023. Find out 4 main alternatives to expand in China in 2023.
Launch of Your Wine Rep Korea
We are excited to announce the launch of Your Wine Rep KOREA! Same service, same passion, bigger team!
China wine industry in 2022: business overview
As much of China gone into lockdown (from April to June), the way wine is consumed has been transformed...
2021 wine import figures in the top Asian markets
2021 has been for tough for the wine industry, but among the main Asian markets, some are showing a strong growth in their wine imports.
China’s new mandatory wine import registration
All wineries must be registered with the General Administration of Customs of the People’s Republic of China (GACC)...
New arrival: Welcome Julien!
We are delighted to announce the arrival of Julien in our Shanghai team as Sales Manager.
Launch of Your Wine Rep EMEA!
We are excited to announce the launch of Your Wine Rep EMEA! Same service, same passion, bigger team!
What (another) eventful year!
The end of the year was full of adventures for the team! We have visited 8 cities since August, for private events and fairs...
We were at Prowine (in Shanghai)
Prowine was held in Shanghai from November 9-11 and as usual it was one of the best fair of the season. We went to represent 6 of our...
Imported wines in China; Country ranking 2021
France regained its market leadership position as China’s biggest wine supplier, a position that was taken by Australia in 2019...
Rosé wines trend in Asia
In China rosé wines represent a niche market, but there are signs of future growth...
Feebacks: Chengdu wine fair TJH
We have been to Chengdu from 3 to 10 April, and there was a high attendance as usual...
Young women are driving the wine trend in China and Korea
The coronavirus outbreak has accelerated the wine trend among young women drinkers in China and Korea...
1st Private Tasting in Qingdao
We organized the first private tasting in Qingdao on March 17th, 2021 with +50 guests in total to taste our large wine portfolio.
2021: China wine demand is growing fast
Chinese consumers' interest in wine is continuously getting stronger; the market is expected to completely recover from the crisis...
China: New customs regulations
Now, OEM distributor brand wines will have to clearly indicate on Chinese labels that the wines have been bottled in China.
We will be at Chengdu wine fair !
The most important wine and spirits fair in China was supposed to be held on March but will take place two weeks later from April 7 to 9...
牛年大吉!
Happy Chinese New Year to everyone ! China is off from the 11th to 17th February in an unprecedented holiday when many have been...
Your Wine Rep is growing!
The team is growing! Zoé arrived in early January 2021 to live the Your Wine Rep adventure ...
WSET forced to suspend its activities
Concerning news for the wine industry in China: WSET is facing some issues with the local administration ...
Our Private Wine Tasting in Xiamen
The team organized a private wine tasting at Hyatt Hotel in Xiamen on Jan 27-2021. The event was a success ! 20 import companies and...
What an eventful year !
This has bit an eventful year! In 2020 we managed to visit 15 cities: Shanghai, Beijing, Shenzhen, Guangzhou, Xiamen, Hangzhou, Ningbo ...
ITW of Benjamin with "Oenologues de France"
"Œnologues de France" interviews Benjamin BIROT, founder of Your Wine Rep who is expatriated in China and specializes in the Asian market.
We are hiring ! Thank you for sharing
SALES MANAGER, SHANGHAI (Flexible Location if Needed) We are looking for a talented sales manager to join the team in Shanghai. The role...
Revival? Prowine Shanghai!
Busy wine fair in Shanghai! Prowine is definitely smaller than last year but has managed to carry on with its November edition.
Our team at Jinan fair!
Our team was at the wine fair in Jinan TangJiuHui! We gathered all the foreigners we could find for this picture. They were less winery...
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Benjamin Birot
Founder, General Manager Asia-Pacific
benjamin@yourwinerep.com · LinkedIn
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