Your Wine Rep · Asia-Pacific
Shanghai office
Latitude
31°14′N 121°28′E · Office, Shanghai
Our first office and the hub of the network. From Shanghai the team covers Greater China and Southeast Asia, and works alongside our Korea office and Japan desk.
The zone
Greater China, Southeast Asia, Mongolia
Address
Room 17E, Yujia Building, No.1336 Huashan Road, Changning District, Shanghai 200052
上海市长宁区华山路1336号玉嘉大厦17E室
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- Importer prospection in Mandarin and English, city by city
- More than 10 trips a year through Southeast Asia
- Private trade tastings in top-tier cities, such as Shenzhen: 200+ trade contacts approached, 43 sign-ups, about 28 in the room
- ProWine Shanghai and the key regional fairs
Benjamin BirotFounder, General Manager Asia-Pacific
Jolene LiDirector, Sales and Marketing, ChinaOur brands
The producers this office represents.
AdegaMãeLisboa (Torres Vedras)
Atze's CornerBarossa Valley, South Australia
Bosio Family EstatesPiedmont (Langhe)
Calmel & JosephLanguedoc-Roussillon
Famiglia De CerchioAbruzzo
Loire PropriétésLoire Valley (Brissac, Anjou)
Misty CoveMarlborough
Mähler-BesseBordeaux
RhonéaRhône Valley (southern Rhône)
San FeliceTuscany (Chianti Classico)
VinovalieSouth-West France (Cahors, Fronton, Gaillac)Export wine to China: the 2026 guide
Bottled and sparkling wine pay 14% duty (20% for bag in box and bulk); wine from Australia, New Zealand, Chile and Georgia enters at 0%. Then consumption tax 10% and VAT 13%.
Reference data · updated 31 Oct 2026Wine imports in China by country (2025 data)
China imported USD 1.42 billion of wine in 2025, down 10.9%, and 207 million litres, down 26.7%: volume is a third of 2019.
Market news
Latest from Asia-Pacific.
How long does it take to get your first order in Asia? We measured ours
Two to ten months from signing to first confirmed order, most often seven to ten. Our own measured data, why it takes that long, and what makes it faster.
2024: China's Wine Market
In this series of articles we will review the Chinese wine market from different angles (trends, consumers, import, distribution...)
E-commerce in China: Who should you target as a Western brand?
The pandemic accelerated the shift from brick-and-mortar stores to online shopping, leading to a surge in e-commerce sales.
Contact me
Talk to Benjamin about Asia-Pacific.
Benjamin Birot
Founder, General Manager Asia-Pacific
benjamin@yourwinerep.com · LinkedIn
Tell us about your wines and the markets you have in mind. A person answers within one working day.
The rest of the network
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Japan
Japan
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37°27′N 126°42′EKorea office
South Korea
South Korea
Office, KoreaBenjamin
37°49′S 144°58′EAntipodeAustralia office
Australia and New Zealand
Australia, New Zealand
In project, not yet openBenjamin
48°52′N 2°21′EHorizonParis office
Africa and the Middle East
Sub-Saharan and North Africa, the Gulf
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48°52′N 2°21′EAtlasEurope office
Europe
Europe
In project, not yet openAlexis
23°33′S 46°38′WTropicSão Paulo office
Brazil
Brazil
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