Reference data · Thailand
Wine imports in Thailand by country (2025 data)
Updated 31 Oct 2026 · Data: calendar year 2025 vs 2024, trend 2014 to 2025 · Next update: March 2027, when 2026 figures are out
Key points
- Thailand imported USD 142 million of wine in 2025, up 14.0%: the highest value of the 2014 to 2025 series and more than twice 2019 (USD 65 million).
- France leads with 39.5% (USD 56 million, +18.9%), ahead of Australia (19.2%, -15.1%) and Italy (15.4%, +39.8%).
- 20.2 million litres at an average USD 7.05 per litre; French wine averages USD 14.46.
Top 10 origins by import value, 2025 (USD)
Total wine imports by value, 2014 to 2025 (USD)
0 M USD71 M USD142 M USD2025: 142 M USD
201420152016201720182019202020212022202320242025
The full table
| # | Origin | USD m | Change vs 2024 | Share | Million litres | USD per litre |
|---|---|---|---|---|---|---|
| 1 | France | 56.2 | +18.9% | 39.5% | 3.89 | 14.46 |
| 2 | Australia | 27.3 | -15.1% | 19.2% | 4.91 | 5.57 |
| 3 | Italy | 21.9 | +39.8% | 15.4% | 4.13 | 5.32 |
| 4 | United States | 13.9 | +24.9% | 9.8% | 1.01 | 13.73 |
| 5 | Chile | 9.5 | +21.9% | 6.7% | 2.93 | 3.25 |
| 6 | New Zealand | 3.7 | +7.8% | 2.6% | 0.57 | 6.47 |
| 7 | Spain | 3.0 | +39.1% | 2.1% | 0.50 | 5.87 |
| 8 | Argentina | 1.7 | +114.6% | 1.2% | 0.26 | 6.66 |
| 9 | South Africa | 1.6 | -13.1% | 1.1% | 1.44 | 1.10 |
| 10 | Germany | 1.4 | +87.4% | 1.0% | 0.24 | 5.92 |
| 11 | Portugal | 0.6 | +53.9% | 0.4% | 0.11 | 4.98 |
| 12 | Japan | 0.3 | +40.9% | 0.2% | 0.02 | 12.63 |
| 13 | China | 0.3 | +126.1% | 0.2% | 0.04 | 6.47 |
| 14 | Austria | 0.2 | -5.0% | 0.2% | 0.03 | 8.60 |
| 15 | Russia | 0.1 | +237.0% | 0.1% | 0.03 | 4.59 |
What the numbers show
- Value jumped in 2022 (from USD 52 to 115 million) and rose again in 2024 and 2025.
- The USA grew 24.9% (USD 13.9 million), Chile 21.9%, Spain 39.1%, Argentina more than doubled (+114.6%).
- Sparkling is 17% of value (USD 23.5 million, +13.9%), 70% of it French; Italian sparkling grew 34%.
- Bulk wine is 3% of value.
Sources and method
HS 2204 (wine of fresh grapes, incl. sparkling, bottled, bag in box and bulk), imports by country of origin, customs value (CIF), current prices. Year-on-year change, shares and prices per unit are computed by Your Wine Rep from the official figures.
- Thai Customs Department, imports by country (as reported to UN Comtrade, reporter 764), Thai Customs Department via UNSD, link (official data, secondary channel, accessed 2026-10-31)
- UN Comtrade database, annual imports by partner, HS 2204, United Nations Statistics Division (data reported by national customs), link (official data, accessed 2026-10-31)
You may quote these figures with a link to this page; the underlying statistics belong to their publishers.

Contact me
Talk to Benjamin about Asia-Pacific.
Benjamin Birot
Founder, General Manager Asia-Pacific
benjamin@yourwinerep.com · LinkedIn
Tell us about your wines and the markets you have in mind. A person answers within one working day.

